Welcome back, dear readers! We're thrilled to announce the latest episode of "Queerpreneurs Unleashed" is now live. In this episode, host Dustyn Baulkham sits down with Alex, the co-founder of Somm Zero, to discuss inclusivity in the hospitality industry and the entrepreneurial journey within the queer community. Watch the full interview embedded below or listen on all major platforms.

Episode Highlights:

• Alex's journey from England to Canada and the transformative impact of moving to the Okanagan Valley.
• Transition from telecoms to hospitality, driven by a passion for wine and inclusivity.

Guest Information:

• Name: Alex Viol
• Background: Co-founder of Somm Zero, focused on non-alcoholic premium beverages.
• Links: Somm Zero Website, Instagram, Tiktok, LinkedIn, Facebook

The Journey to Canada: 

Alex, originally from England, moved to Canada in 2020 with his husband, Tom. Despite pandemic challenges, they started a new life in the beautiful Okanagan Valley, British Columbia. This move marked the beginning of a transformative journey both personally and professionally for Alex.

From Telecoms to Hospitality: 

Before founding Somm Zero, Alex worked in project management within the telecoms industry. His passion for wine and hospitality led him to pivot towards studying viticulture and pursuing sommelier accreditation. Inspired by Canada's vibrant wine industry, Alex followed a career path that resonated with his interests.

Founding Somm Zero: 

Somm Zero was founded on the principle of offering premium non-alcoholic wine, beer, and spirits. Motivated by the needs of friends and family on sober journeys, Alex recognized a market gap for inclusive hospitality options. Somm Zero aims to expand these offerings and advocate for a more inclusive industry.

Personal Reflections on the Coming Out Journey: 

Alex shares his experiences growing up as a gay man in a hetero-focused environment in Southwest Wales. He discusses the challenges he faced, the importance of acceptance, and how these experiences have shaped him. This journey instilled resilience and authenticity, intrinsic to his personal and professional life.

Influence of Queer Identity on Business Values: 

Alex reflects on how his queer identity influences his business values at Somm Zero. From fostering inclusivity to creating welcoming spaces, these experiences shape his business conduct. Somm Zero's mission is to ensure everyone, irrespective of lifestyle choices, enjoys equal consideration in hospitality settings.

Challenges and Triumphs in Entrepreneurship: 

A significant challenge Alex faced was cash flow management, common for many startups. Navigating business relationships and aligning visions with partners has been an ongoing process. However, these challenges are overshadowed by successes, such as expanding non-alcoholic beverage options and receiving positive customer feedback.

Call to Action: 

Watch the full video on YouTube and listen on your favorite podcast platform. Engage with the content by sharing your thoughts and experiences in the comments.

Conclusion: 

Alex's long-term vision for Somm Zero is to integrate non-alcoholic options into mainstream hospitality, akin to vegetarian options becoming a norm. He aspires to leave a legacy of inclusivity and improved accessibility to non-alcoholic beverages for everyone.